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Clarity. Confidence. Results.

Advice for business owners, from a business owner.

Alder Business Advisors helps owners of small and mid-sized businesses, especially in construction and the trades, strengthen financial health first, then operations, growth, and long-term value.

Or call or text David: 206-713-6333

David Jennings, founder and principal advisor of Alder Business Advisors
David Jennings, PEFounder & Principal Advisor
  • Business ownerOwned and ran a renewable-energy design-build firm
  • Licensed PEProfessional civil engineer, Washington State
  • 30+ projectsGeothermal, HVAC, radiant and solar systems on homes and commercial sites
  • 20+ yearsLeading transformation programs at Fortune 500 companies
  • 1,000+ hoursCertified leadership and team coaching (ICF-PCC)
Who we work with

Owners of businesses who are ready for the next level.

Most of our clients are independent companies with roughly $1M to $20M+ in revenue. They are technically strong, busy, and short on time to step back and look at the whole business.

Construction & trades

General contractors, builders and remodelers, and specialty trades: electrical, plumbing, HVAC, roofing, site work and fabrication.

Professional services

Engineering, architecture, design and other firms where people, projects and billable time drive the results.

Technology & specialty firms

Founder-led companies working to turn early success into a business that runs reliably and grows.

Our approach

Four steps, in this order.

Get a clear picture first, stop unnecessary costs, improve how the work gets done, then grow. Every business is different, but the order rarely is.

  1. Financial clarity

    Clarity

    Monthly P&L, cash-flow review, and profitability by project, so the numbers stop surprising you at month-end and when payroll is due.

  2. Cost control

    Confidence

    Finding where money leaks out unnoticed: vendor contracts and recurring bills, insurance, payroll, subcontractor billing, fuel, IT, phones, and more.

  3. Operations

    Improvement

    Aligning to what customers value, getting people, processes and roles in sync, and removing bottlenecks that slow every job down.

  4. Growth & value

    Results

    More of the right customers, revenue, profit and cash flow. A business that runs well on its own, grows in value, and is exciting to be part of.

A playbook that fits your business. Popular business operating systems only solve part of the problem. We borrow from several and build what fits your business best, in small steps that pay for themselves.

Ways to start

Start with a conversation.

The first step is simple: we sit down and listen to your goals and what is blocking you. From there, we'll define a simple project with clear goals and timelines that creates immediate value and improvement.

For construction & trade businesses

Recurring vendor cost review

Independent cost-reduction specialists review the bills you pay every month for overcharges, billing errors and better terms. No cost to see what they find, and no fee unless there are savings.

See how the review works →
  • Card processing
  • Waste, roll-offs & portable toilets
  • Wireless & telecom
  • Fuel cards & fleet tracking
  • And more…
Financial clarity

Financial health check

A working review of your P&L, cash flow and job profitability, with two or three numbers to watch each month and a 90-day plan.

Ask about it →
Operations & leadership

Owner advising & team coaching

Support for owners and teams from a certified coach, whether you're working through disruption, growth, change, a strategic shift or a stuck project. Sometimes the best help is an outside ear.

Ask about it →
About David

I've been on your side of the table.

  • PEProfessional Engineer, Civil (WA)
  • MBASeattle University
  • ICF-PCCProfessional Certified Coach
  • CEPACertified Exit Planning Advisor
  • 20+ yrsFortune 500 transformation leadership

I'm David Jennings, founder and principal advisor of Alder Business Advisors. I've owned and run my own businesses, including a renewable-energy design-build firm, and I've been a licensed contractor. I've hired and worked alongside electrical, HVAC, plumbing, drilling and excavation subs, and been a subcontractor myself, on more than 30 residential and commercial projects, including the Bill & Melinda Gates Foundation headquarters.

I know how thin margins can be on a job, and how easily overhead creeps up between projects, cutting into your profit and cash flow.

I'm also a licensed professional civil engineer, and for more than 20 years I've led business and technology transformation programs at Fortune 500 companies, including Microsoft, T-Mobile, AT&T, Starbucks, PayPal and Visa. For more than 10 years I've advised and coached small-business owners, founders and leaders.

I founded Alder Business Advisors in Seattle to help owners build stronger, more valuable companies. The work starts with financial health, because a business with clear numbers and controlled costs has room to invest in its people, its operations and its growth.

Start with a 15-minute conversation.

Tell me what's on your mind. Together we'll decide whether I can help. If I know someone who's a better fit, I'll refer you to them.

206-713-6333
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Serving clients nationwide